Cross-Cultural Communication: Grin and Jump In!

Multiculturalism is a reality in North America and foryour Cuban male client kisses you on the cheek, you
those of us who do business globally. The US hasknow you've made the short list. Immigrant men
more legal immigrants yearly than all the otherfrom the Middle East often shake hands with a slight
countries in the world combined. Also there are vastnod or bow and then exchange kisses on both
cultural differences among "native" North Americanscheeks. Men from the Middle East usually don't shake
living in the US and Canada for several generations,hands with women, nor do they introduce the
as you know if you've done business with a Newwoman with them. Do not attempt to shake hands
Yorker (better be quick!) or with a Texan (betterwith a Middle Eastern woman unless -- and here's
stand at a 90degree angle to your malewhere the EQ comes in -- she extends her hand to
companion).Culture is not ethnic or racial. It is learnedyou. Men in Eastern Europe, Portugal, Spain and Italy
and of course each culture is different. Treatwill often kiss male friends on the cheek.7. Pakistanis
everyone like a unique individual, as you would like to(largely Muslims) greet with salaam, which is the
be treated, don't get hung up on stereotypes.equivalent of our "hello."The salaam is done by
Develop your emotional intelligence so you can bebowing with the palm of the right hand on the
more intuitive about how to communicate with,forehead. Salaam means "peace" or "Peace be with
negotiate with, and provide services and products foryou."8. Postures also have meaning.Ready to settle in
people from cultural backgrounds other than yourwith your Middle Eastern client? You may be most
own. I offer some tips below, and yet they are notcomfortable sitting back in your chair and crossing
universal in these cultures.1. I repeat, do not expectyour legs. Well, don't! In the Middle East, one of the
everyone in a culture to be the same!2. In Southmost insulting things you can do is sit with your legs
Texas, if you're talking to a male, they will oftencrossed so the bottoms of the feet are pointed in
stand at a 90 degree angle to you.If you move tothe other person's direction. The foot is the dirtiest
reorient, a "dance" will begin. This is a markedlypart of the body and the sole of the shoe is the
non-intimate position, and often the eyes are castdirtiest of the low. To show someone the bottom of
down to the floor or out across the floor. Southyour foot or shoe means you're looking for a fight!9.
Texans generally say "Pleased to know you," whileEven handshaking cultures do it differently.Many
Mid Westerners say, "Pleased to meet you" orBritian's prefer a brief but firm handshake. The French
"Pleased to make your acquaintance." In socialprefer a light grip while sharing a single gentle shake
settings in South Texas, it is not customary to shakethat's quickly withdrawn. Germans will give a very
hands with women. Other San Antonio culturalfirm handshake -- just one "pump" then quick
customs -- in San Antonio society, we have thewithdrawal. More than one shake with Germans or
haute hug - two women will parody a hug, notFrench is considered aggressive. Italians will shake
touching any part of their bodies, and just pattinghands and then hug friends or kiss them on both
one another lightly on the back. As a sign ofcheeks.10. Bear in mind the other person may be
affection, when you shake hands, sometimes youtrying to accommodate your culture, so don't assume
cover the other person's hand with your left handthey will use their traditional greeting.For example, if
and pat or squeeze with warm eye contact. This isyou start first, for instance bowing, and then see a
particularly done with respected older people.3. Behand extended for a shake, and switch to that, the
aware that most of the world does not greet byother person will then have switched to a bow and
shaking hands.4. People from Asian cultures bow inthis becomes awkward. For many cultures such
greeting, but the bows are different.People from"awkwardness" will kill the relationship early on, which
Cambodia and Laos bow with both hands together inmeans the deal is off.11. Greetings are critical first
front of the chest, as if praying. In Japan, the depthmoves in relationships.Begin with a polite word or
of the bow signifies the level of respect for thetwo, such as "Mr. and Mrs. Takida, it's so nice to
other party. Many Koreans prefer bowing and if theymeet you at last," and then hesitate for a moment
shake hands, the right hand is supported at the wristto see what they want to do and are comfortable
by the left hand to show respect. Thais bow withwith. Then mirror their gesture, be it bow, hand
palms together about chest-high with their fingersshake, abrazo (hug) or nothing! Use your intuition!
outstretched. And, there are exceptions. TheWhen in doubt, err on the side of conservatism.I look
Taiwanese usually nod the head in recognition ratherforward to the day when we abandon our collective
than bow.5. Some cultures naturally greet byneed for safety through homogeneity and reclaim
hugging.Native Hawaiians hug each other, exchangingour natural curiosity about what is not like us. We
breaths. The custom is called "ha." Ancient Hawaiians,then will no longer need to "manage" diversity, and
incidentally, actually bumped heads together. Mexicanswill have no need other than to engage it and open
use the abrazo. Greeks and Italians often hug with orourselves to receive its gifts.
without shaking hands first.6. Some cultures kiss!If