| Nike, which takes the first place in American | | | | the forth place, and was 9.2%. Formerly it |
| sport shoes market and shares the market of | | | | was not familiar with consumers, however, it |
| 40%, has absolute advantages. However, its | | | | makes great efforts to grasp customer |
| overlord status is challenged frequently by | | | | demands. Judging from present situation, |
| Adidas, Puma, Newbalance in recent years. | | | | aggressive Puma is the rival that cannot be |
| | | | ignored, but it is still troubled with Nike |
| Nike, which takes the first place in American | | | | who snatchs up its rich lunch. |
| sport shoes market and shares the market of | | | | |
| 40%, has absolute advantages. Nike is good at | | | | Puma is created by the little brother of |
| advertising and technological innovation, | | | | Adidas Founder. Puma lived in the shadow of |
| like to invite sport stars to be its | | | | Adidas for a time, but follows closely behind |
| spokesman, and nike dunks, jordan shoes, nike | | | | Adidas now, bears away the market share of |
| air force one of Nike are particularly | | | | Adidas, and expect to occupy 10% of American |
| favored by customers.. Nike has a strong | | | | market. Design style of Puma caters for |
| ability of Research and Development, its new | | | | fashion, uses entertainment stars such as |
| style is always fashionable in appearance and | | | | Brad Pitt to make advertisement, and its |
| professional in function, such as nike dunks, | | | | consumption goal is hobbledehoys. |
| jordan shoes, nike air force one and so on. | | | | |
| Its leading design plus its spotless quality | | | | Newbalance: its style is anti-Puma and |
| make it enjoy reputation of people like | | | | anti-Nike. It is down-to-earth and its |
| sports over the world. Because of its high | | | | orientation is the old people. It doesn't |
| technology content, the price of Nike is | | | | invite stars to advertise, based on different |
| higher than other brands, but mainstream | | | | feet to make shoes, and spends more attention |
| consumption market pays little attention to | | | | to produce more shoes in different sizes. |
| technology, Nike gets adrift with market, and | | | | |
| its sale falls by 13%. | | | | However, Adidas, Puma and Newbalance have |
| | | | never produced so famous and classical styles |
| Adidas: the oldest brand in sport shoes | | | | such as nike dunks, jordan shoes, nike air |
| market, but now it is come up with by Nike. | | | | force one etc. |
| Last year its sale in American market took | | | | |