| Nike, which takes the first place in American sport | | | | now it is come up with by Nike. Last year its sale in |
| shoes market and shares the market of 40%, has | | | | American market took the forth place, and was |
| absolute advantages. However, its overlord status is | | | | 9.2%. Formerly it was not familiar with consumers, |
| challenged frequently by Adidas, Puma, Newbalance in | | | | however, it makes great efforts to grasp customer |
| recent years. | | | | demands. Judging from present situation, aggressive |
| Nike, which takes the first place in American sport | | | | Puma is the rival that cannot be ignored, but it is still |
| shoes market and shares the market of 40%, has | | | | troubled with Nike who snatchs up its rich lunch. |
| absolute advantages. Nike is good at advertising and | | | | Puma is created by the little brother of Adidas |
| technological innovation, like to invite sport stars to | | | | Founder. Puma lived in the shadow of Adidas for a |
| be its spokesman, and nike dunks, jordan shoes, nike | | | | time, but follows closely behind Adidas now, bears |
| air force one of Nike are particularly favored by | | | | away the market share of Adidas, and expect to |
| customers.. Nike has a strong ability of Research and | | | | occupy 10% of American market. Design style of |
| Development, its new style is always fashionable in | | | | Puma caters for fashion, uses entertainment stars |
| appearance and professional in function, such as nike | | | | such as Brad Pitt to make advertisement, and its |
| dunks, jordan shoes, nike air force one and so on. Its | | | | consumption goal is hobbledehoys. |
| leading design plus its spotless quality make it enjoy | | | | Newbalance: its style is anti-Puma and anti-Nike. It is |
| reputation of people like sports over the world. | | | | down-to-earth and its orientation is the old people. It |
| Because of its high technology content, the price of | | | | doesn't invite stars to advertise, based on different |
| Nike is higher than other brands, but mainstream | | | | feet to make shoes, and spends more attention to |
| consumption market pays little attention to | | | | produce more shoes in different sizes. |
| technology, Nike gets adrift with market, and its sale | | | | However, Adidas, Puma and Newbalance have never |
| falls by 13%. | | | | produced so famous and classical styles such as nike |
| Adidas: the oldest brand in sport shoes market, but | | | | dunks, jordan shoes, nike air force one etc. |