| Spirituality is a therapeutic form that is often ignored, | | | | environmentaluntil they hit on a formula that worked. |
| but yet plays an important part inhealing. Many | | | | They have therefore had plenty of time toempirically |
| religions believe that the body and spirit are | | | | discover what their customers need. Most |
| inseparable until death. | | | | corporations, by contrast, haveachieved a collective |
| Complementary medicine recognises this importance. | | | | history of no more than 50 years. Corporations can |
| Although rejected from traditionalscience and | | | | take a leaf outof the book of the great religions. |
| medicine, it is still recognised that the mind or spirit of | | | | Religions provide a context of moral authority and a |
| an individual candetermine life or death, sickness or | | | | framework, which offers the chancefor personal |
| health. It is observed that when a patient is denied | | | | redemption. Every party to it feels infused with a |
| hisexpression of belief and faith, healing stagnates | | | | virtuous ambition topropagate the religion's way of |
| and often deteriorates. Spirituality isoften used | | | | doing things. They emphasise looking beyond |
| synonymously with religion. Religion is an outward | | | | selfinterestsand working towards a common good. |
| expression and responseencased in traditional beliefs | | | | They are essentially optimistic in theiroutlook and |
| and practices. | | | | their view of the competitive universe is positive. It |
| The world's seven great religions - namely, | | | | confirms at every turnthat the future is worth |
| Christianity, Judaism, Hinduism, | | | | fighting for. There is an intense level of enquiry and |
| Confucianism, Taoism, Buddhism and Islam - amongst | | | | debate aboutobjectives and goals that dispels the |
| them account for a following ofover 75 per cent of | | | | status quo and keeps the process of |
| the world's population in one or other of their many | | | | re-inventionmoving ahead of the industry. Millions of |
| manifestations. | | | | people have sacrificed their lives in providingfull-time |
| They have all endured in a form not far removed in | | | | services for their beliefs in their religions and they are |
| essence from their originalmanifestation for an | | | | paid a pittance. Somehave even died as martyrs for |
| average of over 1500 years, although in their societal | | | | their beliefs in their religions through the centuries. |
| role they haveevolved, sometimes quite dramatically. | | | | That'sthe power of the spiritual paradigm. |
| That survival rate favourably compares to anaverage | | | | If a human soul buys into an idea like a faith or |
| Fortune 100 life span of 42 years. It also favourably | | | | religion with a passion, with totalcommitment, the |
| compares to the average ageof the sovereign state | | | | bounds of what we are collectively capable are quite |
| of around 200 years. | | | | simply astounding. |
| The reason for their long-term success is that, as | | | | The last fifteen years of change, downsizing and |
| institutions, they satisfy a set ofuniversal and | | | | restructuring have left many employeesfeeling weary |
| psychological needs. All of the great religions evolved | | | | and demoralized. The right way forward is to |
| over at least 1000yearperiod in response to | | | | re-inspire them with thefervour like the great religions. |
| fundamental needs, adapting to the changing | | | | |