| For centuries, civilisations have reserved gold as | | | | day such as Dhanteras and Dassera. Hindus believe |
| objects of luxury believed to be worthy of only gods | | | | that it will bring good omen if they will make gold |
| and rulers. It is one of the posh metals, and holds | | | | purchases on these propitious days. Besides, the |
| immense religious magnitude especially in Indian | | | | Incas have referred to gold as tears of the Sun, |
| culture. Gold is taken as a sign of supremacy, beauty, | | | | which adds more towards spiritual significance, as sun |
| and cream of the crop. Many people think that | | | | is the sign of authority. |
| Indians are fanatics for gold. Although this | | | | Gold is also bought on festivals like Onam, Pongal, and |
| proclamation cannot be entirely denied, but the truth | | | | Durga Puja. These are the days when ladies get |
| is that Gold always had a particular connotation in all | | | | dressed formally, and wear gold ornaments. They like |
| ages. | | | | to wear as much gold as they can; therefore, usually |
| Gold holds great sacred meaning in Indian culture, as | | | | they are shining like bright sun. Gold is also considered |
| it is the symbol of the Hindu goddess Lakshmi, which | | | | to be a good gift item, and usually people exchange |
| is considered highly auspicious. Hindus believe that | | | | gifts made of gold on weddings, birthdays, and other |
| their goddess was born from the cosmic egg of gold, | | | | religious festivals. India has a huge cloth making |
| and hence buying gold will bring them good fortune, | | | | industry, which uses gold thread work in making |
| and destiny. | | | | cultural dresses for special occasions, and it is admired |
| Gold is a sign of power, and status. Many individuals in | | | | not only by Indian women, but in international women |
| India think that gold symbolises wealth. In Indian | | | | community as well. |
| weddings, gold brought as dowry by the bride, | | | | Gold is an integral part of Indian culture, and is |
| shows her paternal family status and wealth. It is | | | | considered exceedingly sacrosanct. Hindus do not |
| believed that a bride wearing 24k gold on her | | | | wear gold on foot, as it represents ignominy towards |
| wedding will bring luck, and happiness throughout the | | | | their god. Besides, they believe that if they misplace |
| married life. | | | | gold, it will bring bad providence to them. |
| Indians are passionate about gold, and people often | | | | Gold is clearly visible in every part of Indian life. In |
| regard it as extremely holy. They believe that gold | | | | Indian culture, women, and gold have remained more |
| brings good luck; hence, many people like to start | | | | near to each other, and this tradition is very old and |
| their businesses or any other new affair by | | | | still continuing. It is an emblem of spirituality and |
| purchasing gold, or decorating the idols of their | | | | command, and many cultural as well as religious |
| religious gods with gold ornaments. | | | | myths are based on it. According to many, it brings |
| There are special days in Hindu calendar, which | | | | prosperity, and opulence. |
| encourage its followers to buy gold on that specific | | | | |