| A native of Asia, the goji berry has been prized for | | | | 1. Contains 19 amino acids -- the building blocks of |
| centuries for aiding in general health and well-being. | | | | protein -- including nine that essential to the body. |
| The highest quality goji berry is Himalayan, but many | | | | 2. Contains 21 trace minerals. |
| other varieties, including those grown in Western | | | | 3. Contains more protein than whole wheat |
| China, Mongolia and Tibet also have powerful effects. | | | | 4. Contains Vitamin C at higher levels than oranges. |
| There are many types of goji berry, and in Tibet | | | | 5. Contains complete spectrum of antioxidant |
| alone, there are 40 different varieties. The best goji | | | | carotenoids, including beta-carotene (a better source |
| products use goji berries that have the active | | | | than even carrots) and zeaxanthin (protects the |
| ingredients, Polysaccharides, which facilitate the | | | | eyes). Goji berries are among the richest source of |
| communication between cells. These products have | | | | carotenoids of all known foods. |
| been tested through cellular analysis to ensure that | | | | 6. Contains Solavetivone, a powerful anti-fungal and |
| the highest quality goji berries are used. | | | | anti-bacterial compound. |
| Imagine a small red berry, about the size of a grape, | | | | 7. Contains essential fatty acids, which are required |
| growing on a vine in the hills of Tibet and Inner | | | | for the body's production of hormones and the |
| Mongolia. A small red berry that harvesters are | | | | smooth functioning of the brain and nervous system. |
| careful to avoid touching with their bare hands so as | | | | 8. Contains Beta-Sitosterol, an anti-inflammatory |
| not to oxidise the flesh of the fruit. It is just a small | | | | agent. |
| red berry containing more amino acids than bee | | | | The fruit is eaten either fresh or dried and can be |
| pollen, more protein than whole wheat and more | | | | added to cooking, cereals, trail mixes or smoothies as |
| beta-carotene than carrots. A little red berry that will | | | | well as being eaten alone. The flavor of the Goji |
| dry to the size of a currant in the shade of the | | | | berry is difficult to describe ? sweet with a slight |
| mountains within which it has grown before being | | | | tartness (similar to a cranberry but sweeter). |
| exported across the globe to those who have only | | | | Incredibly high in iron, Goji berries are exceptionally |
| recently, despite its 2000year plus traditional history, | | | | nutrient rich. They are especially high in Vitamins A, C, |
| discovered it. | | | | E, B1, B2 and B6, and contain considerably more |
| Goji comes in many forms these days, including juice, | | | | Vitamin C than an orange. The Goji berry has also |
| goji bars, goji cream and goji capsules. An excellent | | | | been found to contain other complex compounds, |
| tea can be made from goji leaves and goji flowers | | | | such as Betaine (useful for improving liver function |
| are decorative and beautiful. | | | | and reputed to enhance memory), Solavetivone (a |
| It is said that the Himalayans were the first natural | | | | compound containing anti-fungal and anti-bacterial |
| healers, and that they shared their wisdom with the | | | | properties), and Beta-Sitoserol (an anti-inflammatory |
| ancient herbalists of China, Tibet, and India. One of | | | | agent that may also help in the treatment of |
| their most prized secrets was the fruit of the native | | | | hypertension). An average daily serving of a cup of |
| goji vine, which had been flourishing in the Himalayan | | | | dried Goji berries would also contain 4grams each of |
| valleys since the beginning of time. | | | | dietary fiber and protein. |
| Those who came there to learn took the goji home | | | | Wolfberry fruits contain phytochemicals with |
| with them and planted it in their own valleys, thus | | | | antioxidant activity and could slow the ageing |
| spreading the legend of this most marvelous and | | | | process. A study showed that wolfberry fruit |
| healthful fruit. | | | | phytochemicals help to prevent oxidation of DNA and |
| Goji is packed with anti-oxidants, powerful molecules | | | | helps to restore damaged DNA. |
| that mop up free radicals before they can damage | | | | Studies suggest that wolfberry extracts could inhibit |
| body cells. In Chinese trials, goji shut down cell aging | | | | DNA mutation and stop the growth of cancer cells. All |
| in as little as six hours after the first dose. The credit | | | | studies show that regression of many types of |
| goes to goji's poly-saccharides. They boost the | | | | cancer could be obtained with patients, treated with |
| body's production of human growth hormone, which | | | | LAK/IL-2 and LBP. |
| helps build toned muscle and repair skin cells. | | | | The phytochemical zeaxanthin dipalmitate showed a |
| Experts say sipping of goji juice daily for as little as | | | | hepaprotective effect on liver cells treated with |
| three weeks, improves your immune system's ability | | | | carbon tetrachloride induced hepatotoxicity. |
| to fend off infections. How? Goji's amino acids and | | | | Wolfberry fruits have traditionally been used in China |
| minerals trigger a 300% boost in white blood cell | | | | to improve vision disorders such as cataracts, |
| function and double production of infection-fighting | | | | retinopathy and macular degeneration. Studies have |
| proteins. Goji's polysaccharides actually make viruses | | | | shown that wolfberry reduce dark adapting time and |
| more visible to the immune cells that are trying to | | | | improve vision under subdued light. This action may |
| destroy them. | | | | be attributed to the phytochemicals lutein and |
| Research has shown that many of the world's | | | | zeaxanthin, which neutralizes the free radicals formed |
| longest living people consume regular daily helpings of | | | | by sunlight. |
| a tiny red fruit that may just be the world's most | | | | Goji berries grow naturally wild and in profusion in the |
| powerful food - the goji berry. | | | | remote ills and valleys of the Himalayas of Tibet and |
| It is interesting to have a look at what the plant | | | | Inner Mongolia and can be harvested with ease. |
| contains: | | | | |