| When looking at a country from another
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| | occurs, for example, with castes or
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| cultural background, you tend to wear a
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| | religion, here are the solutions - one,
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| kind of "cultural eyeglasses." You often
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| | two, three, four. In reality, it is not
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| interpret everything from your own
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| | as simple as that.If foreign visitors can
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| cultural conditioning. Things may seem
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| | learn to appreciate cultural issues and
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| irrational, frustrating, or upsetting,
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| | understand the cultural background of
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| simply because of that conditioning. This
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| | their Indian partner, then they will have
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| is fertile ground for future conflicts in
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| | a much better understanding of the
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| many areas. To me, culture is an iceberg,
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| | general problems which arise in doing
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| where the main force is resting beneath
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| | business. They will be able to look at a
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| the surface.There are two major, typical
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| | problem and consider all the variables
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| miscalculations foreign corporations tend
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| | that are affecting the particular
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| to make when they approach the Indian
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| | situation, and then go about and seek a
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| market.First, they tend to feel that
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| | solution for it.Understanding the
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| because culture is intangible and it does
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| | totality of the big picture will
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| not show itself in the bottom line, they
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| | considerably empower Western companies to
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| do not need to waste their time on that
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| | be successful in India. Foreign
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| issue.Second, they may think that culture
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| | representatives need to understand that
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| is like marketing or finance: you learn
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| | accepting the Indian culture (without
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| about culture in India in a four or eight
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| | wanting to change it) is quintessential.
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| hour session and that is all you need to
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| | A day-long program, for example, is
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| know. Then you are free to continue with
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| | inadequate, even though the manager may
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| your job since you are adequately
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| | feel sufficiently culturally sensitized.
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| sensitized to the culture.It is important
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| | For a long run, the best advice is an
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| to really appreciate Indian culture. The
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| | immersion in a fascinating, maybe at
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| main reason for this is that if conflict
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| | times distressing, Indian culture.Robert
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| arises, it will give them a much better
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| | Greene, Business reports on
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| perspective on understanding the source
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| | international business practices in over
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| of the conflict and resolving it. Still,
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| | 100 countries - - This article may be
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| many foreign businesses tend to put
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| | freely distributed if this resource box
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| everything in a "black box." If a problem
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| | stays attached.
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